In recent years a growing number of Aussies opted out of vacationing in their own Australian outback, in exchange for discovering the many adventures which awaits them in foreign countries, such as Africa, South America and Asia.
In fact, according to Tony Charters, who operates Tony Charters & Associates, a national and international consultancy which specialises in ecotourism and sustainable tourism says, over the next year, one out of every two Australians plan on taking their vacations elsewhere in the world.
“As Australians become more experienced and savvy as international travellers, their appetite for exotic travel will increase.”
Charters points out that local tourism has suffered due to this growing trend of Aussies opting for a foreign holiday.
Charters, along with the Victoria Tourism Industry Council (VTIC), will discuss these issues and what can be done to bring Australians back to discovering the beauty of their own backyard, at the Tourism and Events Excellence (TEE) convention, happening at the Melbourne Cricket Ground, next week.
Also, according to the Roy Morgan Research firm, merely nine out of every 10 Australians are preparing to take a vacation within the next twelve months, which, based on recent statistics, substantiates alarming concern over local vacationers experiencing peace, entertainment, adventure and perhaps romance within a destination ‘other’ than Australia.
Charter agrees and insists measures and steps must be taken now to keep Australia interesting and fresh to its citizens.
“Australia is not a cheap destination, so the move to focus on Australia’s unique natural and cultural heritage, and attractive lifestyle and climate is sensible… Will governments support the structural readjustment required by the industry to adapt to this seismic shift?”