The British & Irish Lions, the worlds most followed and loved group of rugby players, have selected Noosa to be the venue of their official training and recovery week, when they will be visiting the country as a part of 2013 Lions Tour of Australia.
This is going to be a huge occasion for Tourism Noosa. Over 200 people from the group including the players, the team management and the media are expected to visit the destination. Not to mention the average 25,000 fans that also travels with the team following them are also expected to visit Noosa for the week. The British & Irish Lions will have three days of training in Noosa and spend some additional time as a part of the recovery process. A total of nearly a week is expected to be spent at the destination.
The British & Irish Lions are one of the most followed Rugby Union teams in the world. The 2013 tour of Australia is their 125th anniversary tour. Although the tour takes place every four years, it comes to Australia once only in 12 years. Incidentally this is going to be the biggest sporting extravaganza in Australia in 2013. A total of 9 games including 6 regional games and 3 test matches are to be played in Sydney, Brisbane and Melbourne.
Damien Massingham, the General Manager of Tourism Noosa was visibly very excited when he mentioned that this is a great moment for the destination. Both the team and the fan following is going to present an incredible business opportunity for the destination. Not to mention the added publicity that the destination is going to get from all the media attention.
In order to really drive home the advantage and woo the traveling fans to also come to Noosa during their team’s stay, Tourism Noosa has joined hands with Events Queensland, Sunshine Coast Destination Ltd and Tourism Queensland to promote the destination. They are also hoping to target the other domestic rugby fans and fans from New Zealand to come to Noosa and the greater Sunshine Coast during this sporting extravaganza.
Some members of the British & Irish Lions, on a scouting trip for a training location, had come to Noosa a few months back. They loved the spot so much that they decided to have the training break here. During the recovery time the team is also expected to take the time to enjoy surfing, stand up paddling and may also indulge in a visit to the nearby Fraser Island.
Chris Burton, President of the Noosa Dolphins adds, for fans this is going to be an once-in-while chance to see one of the best touring Rugby Union teams during their practice runs. He went on to admit that Noosa is really honored to be the host for this world famous team during their tour.
Congratulating the efforts of the Noosa Dolphin’s Rugby Union Club for their efforts in bringing the tour to Noosa, Cr Russell Green mentioned that the council is doing everything in their power to ensure that the playing surface is of the highest standard and one that would satisfy the high profile touring side. The council will be working in close co-ordination with the Club and Tourism Noosa to ensure that the whole experience of visiting Noosa is just as satisfactory for the team as for the visiting fans.