get lost magazine has partnered with Snowgum Travel & Adventure stores to distribute their print editions. As a part of this arrangement get lost magazines can now be picked up at any of the 25 Snowgum Travel & Adventure stores throughout Australia.
This is in an apparent bid to reach out to a new section of the travelling audience and to ensure more and more of the adventure travellers are won over along with their armchair brethrens. Converting the later to a more ‘mobile’ profile also certainly helps the interests of the magazine.
For seasoned travellers, the get lost magazine provides some of the most inspiring articles, adventure ideas and vital tips for the next vacation of a lifetime. Widely considered as the bible for adventure tourists, get lost expects a steady sale of its print edition through the Snowgum stores. But the real interest seems to be in an attempt to reach to a captive target market.
On the other hand Snowgum also expects that the sale of the get lost magazine through their stores will help them to transform from an extreme outdoor adventure store to a more one-stop travel store image.
Justin Jamieson, publisher, mentioned that this is no doubt an ideal marriage of interests and something that is bound to benefit both the partners in reaching out to their target audience. It is certainly going to help get lost to reach out to the adventure tourists and help them plan their next trip. At the same time they also expect to be more adaptive to the armchair travellers, inspiring them to move out of their comfort zones and hit the less trodden path.
Ross Elliot, Managing Director of Snowgum mentioned that partnering with get lost makes all the sense in the world. The print version of the magazine is going to be a perfect addition to the current range of adventure clothing, footwear, luggage and other accessories. He also mentioned that the addition of the get lost magazine to their display racks are a reaffirmation of their commitment to travel on a broad scale and not only adventure tourism. It certainly goes with their intention to provide their customers with a broad travel related shopping experience.
The get lost issue no.34 is currently on the stands now featuring a special section on the world’s 25 best boat journeys.