The Australian PGA Championship being held at the Palmer Coolum Resort witnessed the launch of the new Sunshine Coast Golfing Guide. The guide prepared by the Sunshine Coast Destination Ltd (SCDL) has the active contribution of an important group comprising representations from the local golfing industry. Apart from being available in electronic format, the guide will also be available in print with nearly 30,000 copies having been printed for distribution in Australia and New Zealand.
Steve Cooper, CEO SCDL, expressed his pleasure to be able to work with the industry, in a concerted effort to bring more and more golfing enthusiasts to the Sunshine Coast. He mentioned that the attempt is to have them return. He also mentioned that this is just one of the many results of SCDL working in close co-operation with the local travel industry, promoting local tourism through innovative marketing strategies and fresh product packaging.
Golfing is one of the major attractions for tourists coming to the Sunshine Coast; so much so that 24% of the overnight domestic golf market’s revenue is contributed by these tourists. Golf Tourism, for the uninitiated, is the act of tourists playing golf in one of the 17 golf courses during their travels to the Sunshine Coast in Queensland.
When it comes to golfing, the Sunshine Coast is a true haven with so many courses to choose from, all offering excellent facilities and fantastic luxury accommodations for their guests. There are five championship courses as well including the world-class Palmer Coolum Resort, the Club Pelican (designed by Greg Norman), the Noosa Springs, the Peregian Springs and the Twin Waters.
Needless to say such wonderful golfing facilities is the reason why the Australian golfing calendar is dotted with major international golfing events including the Australian PGA Championship, the Australian Open and the Australian Masters. Another dozen public courses make up the total golfing bonanza for travellers.
The Australian PGA Championship was first played back in 1905 and is the oldest professional tournament in the country and certainly one of the oldest in the world. The 2012 championship have such players as 2011 British Open winner Darren Clarke, six-time US PGA Tour winner Rory Sabbatini, this year’s defending champion Greg Chalmers, 2006 US Open winner Geoff Ogilvy and Marc Leishman, who happens to be the only Australian to have won on the PGA tour in 2012. This year the 156 man field will witness some 30 of the top 50 players from Australia all staking a claim for the $AUD1.25 million prize money.