Good news if you have always been a fan of Australia as a tourist or have a tourism business that focuses on Australia. The Facebook fan page of Tourism Australia – Facebook.com/seeaustralia just became the world’s most popular tourism page. It now reportedly has more than 4 million fans. Apart from being the world’s largest destination page (with more than 1400 pictures posted every week) it is also the largest Facebook page in Australia. Tourism Australia is also the most followed destination on Google+ and on Instagram apart from having a significant presence on Twitter, Weibo and Tudou.
Tourism Australia Managing Director Andrew McEvoy, categorically mentioned that this is due to the sustained efforts of the organisation to intertwine the power of Facebook and other social media channels into their marketing efforts. In fact the latest phase of the “There’s nothing like Australia” global promotional campaign was also launched in Australia on Facebook. Tourism Australia have been encouraging its fans and followers to keep sharing their experiences and what they liked about Australia via these channels. Today that effort has paid off with the Facebook page being accessed by more than 1 million unique users daily.
Earlier in august of this year, Tourism Australia launched a new Facebook app called “Discover Australia Through Your Friends” that encouraged its fans to ask their trusted network of friends on Facebook about the best things that one can do when in Australia. It encompasses state of the art technologies from Google (Google maps) and Facebook to ensure that it can become the new travel planning tool for visitors looking for a vacation in Australia. It was directed to create a buzz promoting the destination and ensuring more people are speaking about it, sharing information and guiding each other to do more when in Australia.
On top of everything that the Facebook fan page has offered to travellers, for tourism operators it is an one of a kind marketing opportunity. They can put up their content, offering themselves in the “Things To Do” list and that way show case themselves to the world. More than 1000 operators have done that already ensuring that they get eyeballs from a global audience of 4 million tourists.