On its 26th year Helen Wong’s Tours have finally come of age in as much as use of technology is concerned. Helen Wong’s Tours are the leading experts for China and Vietnam tours. As a part of their 2013-14 glossy travel brochures they have incorporated a series of QR (Quick Response) codes which allows the users to scan them using their Smartphones and watch video trailers/previews of the destinations that they are interested in. In keeping with the growing demand for technology the incorporation of the QR codes will work to sustain the interest and increase it manifold, enough to create an enquiry. Helen Wong, founder and managing director of the company mentioned that this allows the user to check more details about the destinations that are featured in the itineraries.
For example, if a user were to scan the code on the 26-day Yangtze tour then he would not only be able to see the entire map of the tour but also watch videos of the most important destinations that are covered including Guilin, Shanghai, Xian, Hangzhou, and the capital city of Beijing. The Yangtze cruise (part of the Yangtze tour) is also a part of the QR code and users will also be able to preview highlights from that cruise. Each of the videos ends with a call-to-action; a phone number that users can call to get more information and for initiating the booking process. Speaking of the Yangtze cruise, the popularity of this luxury experience is so high that Helen Wong’s Tours has included the Three Gorges tour as well in one of the itineraries; the 19-day Incredible China package that costs $5780 per person on a twin share basis ex-Australia. This cruise which is a part of this tour is aboard an American vessel from Victoria Cruises and will take the travelers to Wuyishan, Xian (the home of the world famous terracotta warriors), Xiamen, Beijing and Shanghai.
The introduction of the QR codes is a part of the new “easier to navigate and clearer to read” China brochure which features a total of three new group tours. This is a newly designed brochure that also puts into perspective the Helen Wong’s Tours’ Encounters Programs; which is a flexible itinerary, one that offers the freedom to explore without being bound by a fixed time bound itinerary. These are perfect for families traveling together or individual travelers traveling on their own.
Just like Helen Wong’s previous 25th year anniversary brochure this year also if there are a minimum of two travelers traveling then the itinerary will be guaranteed. This is in the cases of 10 out of the 19 itineraries that they offer.