Best Western International and Harley-Davidson Motor Company® have decided to extend their partnership for an additional three years. As a part of this extension they have decided to bring their relationship up on to a global platform from the current limited North American engagement with Best Western International taking over as the Official lodging partner for Harley-Davidson’s upcoming 110th anniversary. It is pertinent to mention here that as a part of the anniversary celebrations nearly 2.5 million Harley-Davidson owners and fans are expected to make international travel plans.
Apart from being the official lodging partner of the 110th anniversary celebrations of Harley-Davidson, the company is now also the preferred lodging partner of the prestigious Harley-Davidson Rentals and Tours Division. As such Harley-Davidson fans and owners will now be able to access Best Western’s properties when they book for single or multiple nights and or when they make their travel itineraries.
As a part of the arrangement Best Western will offer a 10% discount to all Harley-Davidson owners and fans for their stay at properties in Australia, New Zealand and Fiji.
Speaking on the occasion, Kimi Anderson, General Manager of Sales and Marketing for Best Western, said that the fact that they are close partners with Harley-Davidson makes them best positioned to understand and cater to the needs of bikers when they are travelling.
Also speaking on the occasion John C. Farris, Jr., Director of Global Brand Alliances, Harley-Davidson mentioned that the occasion of the 110th anniversary makes this extension of their relationship even more important. Both the companies have a tremendous legacy and are ostensibly associated with the American biking heritage. The names of their brands are present around the world wherever there are free scenic highways and or motorable roads. This association and the extension of it surely bring to the fans of the motorcycle brand a lot of convenience and a handful of advantages to boot.