The best job in the world is back. Bringing back the highly popular competition Tourism Australia has partnered with the State and Territory partners and the industry as a whole in an A$4 million campaign to woo the young tourists. Incidentally the youth tourism sector is one that contributes nearly A$12 million in tourist spending, something that accounts for nearly one quarter of the total international tourism business in the country. It also contributes nearly 1.6 million tourists or 26% of the total inbound footfall. This promotional effort is also an attempt to popularize Australia’s Working Holiday Maker (WHM) program and the opportunities that it presents to tourists eligible for working holiday visas for Australia.
The promotional campaign revolves around a global competition to find candidates for the “Best Job In The World”. Six of the Australian states and territory tourism organizations will be selecting their own winner for the ‘Best Job In The World’ which will be the main prize of this competition.
The competition was unveiled yesterday at Cairns, a destination that is immensely popular with young tourists coming to Australia. Hon. Federal Minister for Tourism, Martin Ferguson AM MP did the honours along with Ben Southall who was the winner of Tourism Queensland’s successful ‘Best Job In The World’ 2009 competition.
The main focus of the competition will be countries like US, Canada, Ireland, UK, Germany, France, Hong Kong, Italy, Sweden, Japan, Taiwan and South Korea. Basically the residents of the above countries within the age of 18-30 and who are eligible for a working holiday visa for Australia are being focused on.
The six winners of the ‘Best Job In The World’ will be –
- Chief Funster (New South Wales)
- Outback Adventurer (Northern Territory)
- Park Ranger(Queensland)
- Wildlife Caretaker (South Australia)
- Lifestyle Photographer (Melbourne, Victoria)
- Taste Master (Western Australia)
and will be given a lucrative six month salary of A$100,000 including costs.
Speaking on the occasion, Andrew McEvoy, Tourism Australia Managing Director mentioned that ‘The Best Job In The World’ is an ideal platform for the organization to woo more and more young tourists to Australia and hopefully address the problem of a lack of employable talent in the country for the tourism sector. The youth tourism sector contributes nearly one quarter of the total tourism business and these are the people who tend to experiment the most, travelling far & wide, often returning back with their families for a second stint later in the course of their lives. For these young tourists, a working holiday program is a great way to fund their travel plans. This is also a great way to re-emphasis Tourism Australia’s message ‘There’s nothing like Australia’.
Mr. McEvoy mentioned that the ‘Best Job In The World’ competition has grown bigger and now is a platform that offers the industry to showcase some of the best destinations the country has to offer. 2009 winner Ben Southall mentioned that he was the lucky winner the last time around (becoming an island caretaker on the Great Barrier Reef) and although his time has now come to an end he is happy for the others who will be able to compete for not one but six great jobs in Australia.
Australia’s traditional markets in the west have been undergoing a lingering financial crisis for a while. Add to that the fact of the high price of the Australian dollar. Irrespective of all that the youth tourism sector has remained a major area of focus for Tourism Australia. As a part of the expansion of this competition and the global promotion Tourism Australia has partnered with a number of brands including Virgin Australia, STA Travel, DELL, Citibank, Sony Music, IKEA and Monster.com