New Zealand’s US$ 23.4 billion travel and tourism industry’s most important international annual marketing event TRENZ 2013 is scheduled to take place between 21-24 April. Representation from 27 countries have been confirmed as of yet with around 290 participants due to visit the country. These are the people who are instrumental in the hundreds of thousands of visitors coming to New Zealand each year and the tens of millions of dollars that they spend during their stay.
Although the main focus will be on the traditional markets such as UK, USA, Japan and Australia, emerging markets such as Brazil, Indonesia and India will also garner a lot of attention from the 250 odd leading New Zealand tourism businesses. They will be trying to woo the international buyers coming to the market for business contracts. Buyers from both the established and the emerging markets would be looking forward to what new and exciting tourism products the New Zealand tourism providers can offer to them.
Tourism Industry Association New Zealand (TIA) Chief Executive Mr Martin Snedden mentioned that these interactions will ultimately grow into lasting relationships and cement the agreements that are ultimately going to drive the New Zealand tourism industry for the next season. He also mentioned that a lot of buyers who attend TRENZ agree this to be by far the most important tourism event of the year that they attend.
Tourism New Zealand’s Chief Executive Kevin Bowler a major well-wisher of the event mentioned that the international tourism agents and buyers do give TRENZ a lot of importance and the fact that 290 of them are taking the initiative to come down to New Zealand and learn more about the destination and find out what is on offer only shows that the event is going to be a grand success. These are the buyers who have promised to send more than 700,000 visitors to the kiwi shores, evidently promising a contribution of more than half of the total travelers coming to NZ.
China, one of the largest markets for tourism New Zealand; and Australia are each going to have 40 representations in the event. Tourism New Zealand has recently initiated a program to target the growth of mono-destination tourism and China is one of the prime markets where this is considered to have a good prospect. From the above 40 buyers from China there are also going to be a fair number of luxury buyers. In 2012, Chinese visitors spent NZ$ 651 million, which is 42% more than the figures from the previous year, making it one of the most important markets for Tourism New Zealand. Apart from that, 11 European countries are also going to have representation with 15 buyers coming in from Germany, 10 from Netherlands, 5 from Switzerland and 4 from France. This is an impressive return considering that European buyers prefer to visit once in every two years. Also going to participate is STA, the largest student and youth tourism agent in the world. This is going to ensure that the fast growing youth tourism sector is adequately represented in the event.
Also speaking on the topic of representation Mr. Snedden added that Japan, which is the fifth largest market for New Zealand, is showing signs that the market is improving after the reverses of 2011. Japanese tourists have resumed traveling and they are showing increasing inclination towards long-haul destinations.