It has been more than three decades since Tasmania’s Wilderness has been accepted as a World Heritage Area. To celebrate and mark the occasion Tourism Tasmania and Jetstar has joined forces to initiate a promotional campaign and launch a number of new options to make travelling to Tasmania that much easier for tourists. At the Henry Jones Art Hotel in Hobart, Scott Bacon – Minister for Tourism in Tasmania, David Hall – CEO of Jetstar Australia & New Zealand and John Fitzgerald – CEO of Tourism Tasmania launched the new campaign commemorating the occasion. The trip will include exciting prices for new promotional flights and great itinerary options to travel extensively inside the island state.
This partnership is going to extend much further with additional steps taken to strengthen the position of Tasmania as a major destination within the Jetstar network and making it more easily accessible to domestic tourists. Wholesalers and travel agents will also benefit from these new cheaper flights and the fantastic array of itineraries, helping them to design their own personalized experiences for tourists booking via them. The packages offered will have a lot of reward for travel agents in terms of commissions and yet offer plenty of value for money for the end travellers looking to take advantage of the discounted fights and the special itineraries.
Speaking on the occasion David Hall, CEO of Jetstar Australia & New Zealand, mentioned that they are delighted to be a part of this promotional marketing campaign for Tasmania. Tasmania’s natural wonders are a sight to see and this campaign will ensure more and more travellers fly to Tasmania to enjoy the natural bounties that these lands are blessed with.
The promotional campaign budgeted at $300,000 will focus on the natural wonders of Tasmania and the wonderful travel options that it offers to the discerning travellers. A special microsite has been launched for this purpose www.jetstartasmania.com which will offer details of the promotional campaign, flights, itineraries and a whole lot of other information to travellers. To boost the effect of the promotional campaign, the April issue of the Jetstar Magazine will have an editorial feature on Tasmania. Additionally the entire Jetstar database will receive an electronic mail themed on Tasmania containing details of the campaign and other info. This will be in addition to another email that will be sent via the travel website www.hooroo.com
Along with all these, a big social media presence will also be affected with campaigns on Facebook, Twitter, Instagram and Pinterest. An online competition will also be conducted on the official page of Jetstar on Facebook between 14th and 18th of March and will give 6 lucky winners a chance to experience the beauty of Tasmania’s wilderness first hand with their partners. All expenses for the trip including return airfares, car fares, accommodation and a number of activities will be paid for. The highlight of the tour will no doubt be the mesmerizing evening cruise on the Gordon River on the west coast of Tasmania.
John Fitzgerald CEO of Tourism Tasmania speaking on the occasion mentioned that access to the island state is a major pre-requisite for the sustenance of the tourism business and beneficial for the general economy of the state as well. With one fifth of the island decked with world heritage wilderness, starting from the south-west tip of the island right up to the Cradle Mountains, it is imperative that the tourism sector highlights this in their marketing efforts. This joint marketing program with Jetstar attempts at doing just that.