In order to promote the 2013 ‘Outback Queensland Eventures’ event a number of Tourism Leaders from Outback Queensland have arrived in Brisbane. Their aim is to have more and more Australian domestic tourists ‘promise’ that they will support the Outback Queensland Eventures and make their way to one of these events this year.
To assist Tourism Minister Jann Stuckey in her efforts and to join forces with the local tourism operators, a number of celebrities including country music singer Troy Cassar-Daley and football legend Steve Renouf, who was accompanied with his wife, came down to Brisbane.
This year’s campaign for ‘Eventures’ makes it the second year running when Tourism and Events Queensland (TEQ) has partnered with Outback Queensland Tourism Association, attempting to promote the many events that are lined up this year in Queensland’s Outback. This year more than 200 events have been lined up including camel races, camp drafting, marathons, rodeos and country music festivals apart from a number of other events. Truly, this year’s events calendar makes this one of the biggest years in recent times.
Ms. Stuckey mentioned that these events are a wonderful platform for the state and its tourism operators to showcase an unique side of itself to prospective tourists. On the other hand this is also a great way for tourists to absorb an unique Queensland Outback experience while also making a valuable contribution towards the economy. She also mentioned that the Outback Queensland Eventures campaign, which has been formed as a part of the Tourism Investment Strategy, looks at increasing the spending by overnight tourist to $30 billion by 2020.
The whole campaign to promote the event is based on ensuring people makes a promise that they will come to Queensland and experience the Outback events. She mentioned her firm commitment to make the trip herself this year while also adding that both Troy Cassar-Daley and Steve Renouf have made similar commitments too.
General Manager Lloyd Mills of the Outback Queensland Tourism Association, while speaking on the occasion, mentioned that the primary experience that tourists coming to Outback Queensland look for is a genuine ‘Aussie Embrace’. With these events having great amount of importance in the local calendar tourists are guaranteed of that experience when they come to Queensland’s outback.