Swissôtel’s recent announcement of their expansion plans in India, China and Russia has been complemented by their decision to expand in other dynamic markets such as Bangladesh as well. Swissôtel Hotels & Resorts have recently announced that they are coming up with their first footprint in Bangladesh with a hotel to be located in the new business district of Gulshan. The hotel is expected to be operational by 2018.
The Swissôtel Dhaka will be a spacious 375 room establishment. The rooms and suites are to have a minimum size of 38m. There will be a total of six restaurants and bars, a 950m space for holding special events and a 500m ballroom. There will also be a Pürovel spa, swimming pool and other facilities that will add to the glamour of this luxurious hotel.
The hotel will be located at a distance of only about 12 km from the nearest airport and in the heart of the new financial and leisure district of Motijheel, making it an ideal location for business and leisure travelers alike. The nearby Motijheel Lake is a fresh water lake which has recently given a new avatar as a recreational venue for the city. The area is posh as it is dotted with offices of multinational corporations, office complexes and residences of Dhaka’s elite.
The area also has several development projects in the pipeline for the future including the underground railway and a stretch of 8 km of highway connecting it to other important business and manufacturing districts of the city.
Dhaka with its teeming 20 million inhabitants is one of the busiest and most important metropolis in South Asia. It is strategically and conveniently located between India and Myanmar making it an important business hub. It is also a connecting bridge for trade with China and Thailand making it suitable for businesses which are wiling to tap into the local labor resources. It is also the capital of the country and the most important manufacturing and business hub, making it an important location for any hotel business chain. Dhaka’s recent economic rise is fuelled by the manufacturing industries, chiefly textile.
Meinhard Huck, President Swissôtel Hotels & Resorts mentioned while announcing the launch of Swissôtel Dhaka, that Dhaka has experienced a meteoric growth basically driven by the workhorse like tenacity of its manufacturing industries. It has also seen impressive growth in the areas of telecommunication, financial and the service sectors. All these have added up to create a demand for quality and luxurious hotels in the city.
Swissôtel Dhaka is being developed by the Bengal Group, which was founded in 1969 by Chairman Morshed Alam. The group has presence in a number of sectors including textiles, plastic, food, media, renewable energy, financial and the real estate sectors. As a matter of fact Bengal Plastic is the largest manufacturer of plastic hangers for coats. They produce daily two million coat hangers. The cloth manufacturing unit of the Bengal Group supplies denim to major western clients such as Walmart, Sainsbury, The Children Place, VP Corp and many others.