In a controversial move for Australia’s worst on-time airline, Tiger Airways has announced that effective July 1st, 2010, customers will be charged $10 if they wish to check-in at the airport.
The fee applies to customers who don’t plan on checking in any luggage and can be sidestepped if the customer performs check-in online prior to their flight.
Tiger Airways Managing Director, Crawford Rix told the media that:
“Tiger Airways does things differently to other airlines in Australia – our model is based on some of the most successful and profitable low cost carriers in the world, including Ryanair.
“Everything we do is about offering the seat for the absolute lowest fare and then providing customers with the option to choose whatever optional extras they wish to pay for.
“It’s about unbundling all the extras and being transparent about all charges to allow customers to tailor their travel needs to their budget.
“We want to reward travellers who use web check-in with our lowest fares. Passengers who carry only hand luggage but want to use our airport check-in facility will now pay a fee to do so.
“More Tiger Airways customers checking in online means a better airport experience for more people and reduces our costs so that we can continue to drive down airfares in Australia.
“With Tiger Airways, you get exactly what you choose to pay for. Don’t want lunch? Don’t pay for it! Don’t need checked baggage? Don’t pay for it!
“Now if you don’t need to use airport check-in you don’t need to pay for it! There’s no reason why you should subsidise other travellers’ requirements.
“Air travellers are becoming increasingly savvy and our customers tell us that they just want to get from A to B for the lowest cost and have more to spend on where they are going.”
In an attempt to further justify the airline’s position, Mr Rix said:
“The Low Fare Revolution in Australia continues. What we’re doing with the changes to our check-in options is offering even more choice for our customers and allowing Tiger Airways to provide even lower airfares in the future.
“We’re committed to being Australia’s most affordable, popular, reliable and profitable airline.”