India’s national carrier Air India will begin daily services from the capital New Delhi to Sydney. NSW Premier Barry O’Farrell announced this recently, adding that the new service is going to boost the tourism sector of Sydney and NSW. Behind the scenes hard work has been put in by Destination NSW, the NSW Government’s tourism and major events agency, Sydney Airport and Tourism Australia in order to secure the new service. A marketing agreement will further see the new service being widely promoted in India.
Mr. O’Farrell took the opportunity to thank Air India for starting the new service stating that India is a very important market for NSW and Sydney. He mentioned that Indians prefer to come to NSW and Sydney for their international vacations, thanks to its rugged and beautiful natural beauty, the fantastic taste of its natural produce and also because of the wide variety of cultural & sporting events and other festivals throughout the year which they love to experience. The launch of the new Air India service between New Delhi and Sydney means more and more Indians will find it easy to reach Sydney and NSW for their vacations.
Mr. O’Farrell also mentioned that trade with India is one of the key priorities of the NSW government, which is why every year he personally leads a trade and investment mission to the country. The new route opening will see a daily service linking India and Australia via Sydney (and Melbourne alternatively). Services are expected to start as early as August 29th, 2013.
NSW Minister for Tourism and Major Events George Souris mentioned that the new route is going to have a big impact on the tourism industry as well as improve bi-lateral trade. He mentioned that since 2008, the number of visitation from India has steadily risen. This has been due to the increase in total Indian students coming in for higher studies, holidaying people and those visiting friends and family in Sydney and the NSW area. All of these have contributed to the overall rise in visitors from India. Mr. Souris added that the new service will provide tourists another way to plan and book their next trip to Sydney.
Kerrie Mather, CEO of Sydney Airport expressed happiness over the news of the new New Delhi – Sydney service. She mentioned that with more than 217,000 residents of Indian origin living in the NSW area alone this is certainly a major untapped market. She is confident that the new service is definitely going to have a positive impact on the economy as a whole.
Destination NSW will be working closely with Air India to develop and deliver new marketing campaigns to help promote the new service in India.