International visitors to Australia spent a record $33.4 billion during the first six months of the year, or around $91 million each and every day, TTF CEO Margy Osmond said today.
According to the latest International Visitor Survey (IVS) results released today by Tourism Research Australia, total visitor expenditure grew by more than 10 per cent over the 2014/15 financial year. The spending data set a new benchmark for the highest annual growth rate on record.
“Australia’s stellar performance continues to be underpinned by strong growth in spending by Chinese visitors,” Osmond said. “Chinese visitors were responsible for $7 billion of the total spend, or around one-fifth of the total spent by international visitors.”
Total spending by Chinese visitors also grew by 32 per cent over the 2014/15 financial year, which is the highest growth rate on record for Chinese visitors. Osmond said expenditure from these visitors supports both jobs and business confidence across Australia, in cities and in regional areas as well.
“To capitalise on this strong growth in international visitor spending, we must ensure Australia remains welcoming and competitive internationally as a must-visit destination,” she explained. “We need further reform to our VISA system to make it easier and cheaper for visitors from our major markets such as China to come to Australia.”
Today, visitors from mainland China to Australia are paying around seven times more for their VISAs than visitors from Hong Kong or the U.S.A.
“Investments in transport infrastructure are also crucial,” Osmond added. “We must build links to airports like Melbourne’s Tullamarine and Sydney’s Badgerys Creek, as well as invest in demand-driven infrastructure like national parks, cultural institutions, convention centres and urban open spaces.”