The annual Seatrade Cruise Awards announced Liverpool, England as the ‘Destination of the Year’ for 2015.
The English city received Seatrade’s top honor at the end of a record-breaking 2015 cruise season that saw 54 cruise ships dock, in turn bringing more than 80,000 international visitors to the city.
While Liverpool Cruise Terminal has made significant strides over the past year, the recognition is nothing new for the popular port, which also won the Cruise Critic’s “Port of Call of the Year” award in each of the past two years.
“We are delighted to be named as winner of this prestigious award which is incredible recognition for Liverpool,” Liverpool Cruise Manager and Cruise Britain chair Angie Redhead told the Echo. “The meeting of the Three Queens in May 2015 was not only a highlight for Liverpool and Cunard, but also raised the profile of cruise passenger shipping around the world due to the global media coverage it received.”
Redhead said the port puts forth significant efforts in pleasing cruise lines and passengers, including things like music, street performances, fireworks and timing major events to coincide with cruise calls.
“The award will only help contribute towards the growth of cruise shipping in Liverpool as more and more cruise lines hear that we are one of the best ports in Northern Europe,” she concluded.
Spreading the word about Liverpool as a great cruise liner destination is critical for the city’s tourism, says Liverpool City Council Assistant Wendy Simon.
“These awards show that we are making a real impact in the industry,” Simon said, “which is vital if we are to attract more vessels to the city.”