“Sunshine Coast Tourism” has changed its name to “Visit Sunshine Coast” in an effort to draw even more visitors to the popular region.
The decision to change the name was made today at the SCDL Annual General Meeting, reported ETB Travel News.
Sunshine Coast Mayor Mark Jamieson welcomed the change and congratulated the RTO on its consistently positive results.
“Sunshine Coast is one of Queensland’s fastest growing tourism regions, and our reputation as a holiday, business and events destination continues to attract new markets,” Mayor Jamieson said, according to ETB.
Visit Sunshine Coast’s hope is that the name change will give the organization’s activities more cohesion, reported Travel Weekly.
“Bringing together the public and operational identities of the organisation is crucial in this digital age,” said Visit Sunshine Coast chair Grant Hunt.
“The key objective of the organisation is to be consumer and industry focused, and this straightforward change will help maximise the potential of our marketing and promotional efforts.”
During the 2014-15 year, the Sunshine Coast attracted increases of 10.6% in international visitors and 2.8% in domestic overnight visitors, with 3.1% growth in tourism expenditure. Tourism now delivers $2.4 billion annually to the Sunshine Coast economy.