2015 was a year of achievement for Emirates, not because of crossing the 30th year of operations but because of its acquiring new milestones in terms of its services and customer satisfaction. The landmarks it achieved also support the economies and communities it is associated with.
The airline operated more than 186,000 flights since January 2015 and carried over 51.3 million passengers, which marks 9% growth comparing to the similar period in 2014.
According to President Emirates Airline, Sir Tim Clark, they have maximised opportunities in 2015 “despite the headwinds of regional conflict, unfavourable currency impact, and shaky business and consumer confidence in many global markets.” It becomes possible because the company has never swayed from its principal strategies and found ways to capitalise on Dubai’s carefully designed infrastructure and strategic location.
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Tactical investment on fleet
Emirates aimed at operating a comparatively new, up-to-date, and eco-friendly fleet so that their customers are served with a superior level of safety and comfort standard. With this goal in mind, it added 26 new aircraft and ended the year with 246 aircraft in its fleet. The company has also been credited with the introduction of the world’s first two class configured A380 at the Dubai Airshow in 2015.
A year of growth
2015 was the year of growth and expansion for Emirates. It expanded its service to 150 destinations including 6 new passenger and 3 cargo-only destinations. It covered 36 more cities with flights operated by its flagship A380 aircraft. It has also announced to launch world’s longest non-stop flight to Panama City from February 1, 2016.
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Investment for better customer experience
Emirates has always given great importance to its customers, which reflects on its continual annual investment of more than US$20 million for the installation and operation of connectivity systems on board. This initiative brought more than 4 million of on board passengers within Wi-Fi coverage.
Other facilities include enhanced in-flight entertainment (IFE) system on selected aircraft followed by the introduction of enhanced headphones for Economy Class passengers. It also launched new amenity kits and a range of toys and activity packs for selected passenger classes.
On the ground, the customers now have access to a mobile App, mobile site in a couple of languages, 38 Emirates Lounges, and easy access to information about flight and travel.
Supporting economies and passions
Emirates has always supported the economies of the markets it serves and 2015 was not an exception. The deals it made in 2015 are – a gigantic US$9.2 billion deal with Rolls-Royce and a US$16 billion agreement with GE Aviation. It created more than 85,000 jobs in the EU countries in 2013 and 2014, reported by Frontier Economics.
The airline also supported a great variety of events, sports, and initiatives throughout the 2015, leading to creating a close bonding with its customers. By making several deals, the company strengthened its football presence and elevated its partnership with the ATP. It also teamed up with United for Wildlife to fight against the trade of wild animals. It launched BeThere campaign, ran consumer information campaigns, sponsored a documentary series titled The Last Wilderness of the UAE, and unveiled a TV commercial.
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The Brand Finance Global 500 reported Emirates to be the most valuable airline brand in the world with over 21% growth in 2015.