Chris Hemsworth announced as the new Global Ambassador for Tourism Australia

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Tourism Australia has chosen a heartthrob actor as their new Global Ambassador. And, the handsome hunk is none other than Chris Hemsworth – the mighty god Thor!

Hemsworth, who is currently promoting his new film In the Heart of the Sea, has been announced the Global Ambassador for Tourism Australia’s $45 million worth new campaign that will work on the aquatic and coastal experiences of the country.

John O’Sullivan, the Managing Director of Tourism Australia, thought that making an international star like Hemsworth a part of the campaign would promote the country’s tourism globally without sacrificing its genuine Australian voice. He said, “Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador.”

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Image Courtesy: An Australian Life

The campaign focuses on coastal and aquatic experiences that mostly resonate with Hemsworth who has grown up in an around Australian water and has the experiences of surfing, finishing, and spending family beach holidays.

Hemsworth, on the other hand, said that he was looking forward to launching the campaign. The Thor actor returned to Byron Bay last year saying that it was not a hard decision to move back Australia as the country holds a special place in his heart. He said, “This is the place I want my kids to grow up – that’s the world I want them to be part of.”

Lisa Ronson, the Chief Marketing Office of Tourism Australia, said that the Hollywood star would launch the campaign at the global premiere on Australia Day eve in New York. Tourism Australia did not disclose how much they have paid the actor for his role in the campaign and Ronson hinted that it was “just the start of a longer term partnership.”

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Image Courtesy: Viw

It is not something new for Tourism Australia to make a celebrity the face of their campaigns. Before Hemsworth, Australian comedian-actor Paul Hogan and Australian fashion model Lara Bingle worked as their Global Ambassador.

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Rehana Akter

Rehana Akter is a freelance writer who loves writing about a little bit of everything. She has experience in article, blog post, and news article writing. She loves exploring new topics and subjects and writing on them with a touch of creative flair. Her writing style morphs itself according to the target audience and the required parameters.Rehana is a native Bangladeshi who is currently based in Dhaka, Bangladesh. She has been into freelance writing for more than five years.