Star Ratings Australia chooses travel reporter Catriona Rowntree the face of their 2016 integrated marketing campaign, which will be launched next month.
Michael Reed, the CEO of Star Ratings Australia, the leading private accommodation rating system in the country, expressed his excitement in bringing Rowntree on board. He thought that the reporter’s passion, energy, and expertise would be great assets for their new campaign and the company as well. He expected Rowntree to educate the travellers through the new campaign how to use the Star Rating system more skilfully and conveniently.
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Rowntree also thought that the campaign would bring travellers a genuine way of finding reliable information about accommodation. She said that it is difficult for travellers to find a system that provides 100% reliable and authentic information but Star Ratings Australia can fill that gap by providing the travel industry with valuable information.
Currently operating in more than 70 countries, Star Ratings is a globally recognised platform for measuring the standards of quality accommodation. Aussie travellers can use this platform for selecting the type of accommodation they need when they are travelling around.
Horizon Communication will lead the marketing and communication campaign of Star ratings Australia. The campaign will resort to a number of strategies including launching an online game, digital advertising, making innovative videos, creating infographics, itineraries, launching a microsite, and arranging for a public relations program to reach the target audience.