NSW travel operators display the State’s tourism products in China


The travel operators of New South Wales are targeting China as their new tourism partner. A handful of top tourism operators of the State travelled China last week to display the bounty of Sydney and NSW to more than 200 leading trade partners in Beijing and Xiamen.

Stuart Ayres, the Minister for Trade, Tourism and Major Events, thought that the China trip would cast a new light on the attractive destinations, thrilling experiences, and exciting tourism products of Sydney and NSW to the agents and product managers. He showed the statistics of 567,000 Chinese visitors spending more than $2 billion in NSW last year to indicate the importance of China as an inbound market for NSW.


Image Courtesy: Hotel Management

Mr Ayres revealed that the NSW Government is well aware of the huge opportunities that the Greater China Mission is about to bring for the State’s tourism. He said that the Government is very keen to capitalise on those opportunities and to increase the market share. The State Government has a target to double the visitor expenditure by 2020 and Mr Ayres thought that the China trip would act as a catalyst in achieving that goal.

Sandra Chipchase, the Chief Executive Officer of Destination NSW, said that working toward increasing Chinese visitors and encouraging them to explore the natural gems, world-class accommodation options, and the first-rate food and wine of the State was a significant part of their promotional activities.


Image Courtesy: Travel Daily News

Ms Chipchase was hopeful that the trade mission would be successful in creating awareness about the destinations and products of NSW and attracting more visitors.

Sponsored by Destination NSW, 35 Australian businesses attended the Greater China Mission. The event was held from 13 – 19 March 2016 in Beijing and Xiamen in partnership with Tourism and Events Queensland and Destination NSW.

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