The international visitor market in Australia is flourishing continuously and the last month was not an exception. The strong results in the month of March are another valid reason why the upcoming Federal Budget should grant more investment in the visitor economy of the country.
Approximately 7.6 million people visited Australia during the last 12 months, according to the ABS Overseas Arrivals data released of late. The figures showed that the number of international visitors in Australia increased 9% compared to the previous year.
The Tourism & Transport Forum Australia (TTF) has been vocal about increasing Federal Budget on the visitor economy. The Chief Executive Officer of TTF, Margy Osmond, said by pointing to the latest ABS Overseas Arrivals data that this is one of the strongest reasons why the industry should be backed with a strong investment plan.
Image Courtesy: ABC
According to Ms Margy, Australia will be able attract more visitors if it can be properly marketed to the international visitors as one of the must see destinations. Tourism Australia has been doing a fantastic job in promoting Australian destinations to the overseas travellers so far but the budget has become an issue in keeping up with inflation.
Mr Margy thinks that the travelling costs to Australia should be reduced and better visa and visitor experiences should be ensured if the country wants to see its tourism industry in the current prosperous condition.
The Federal Government has a plan to impose a 32.5% backpacker tax that could backfire in a market where regional and rural tourism operators rely mostly on budget travellers and working holidaymakers.
Image Courtesy: Sydney Morning Herald
According to Ms Margy, the best way to upkeep the current booming status of the visitor economy is to reduce taxes and other costs for the travellers and invest more in the tourism industry.