V8 Supercars Championship fans can feel like VIPs as they are going to have a new V8 Supercars travel platform that Virgin Australia entirely dedicates to them! And, this happens because the airline has become the naming rights partner of the motor racing series. According to the agreement, which was announced on April 27, the championship will be known as Virgin Australia Supercars Championship for the next five years.
The airline will carry 11 teams including their 26 drivers and support staff to the motor racing venues across the country. Thousands of fans will also have the opportunity to fly to the venues of the races that take place in the Northern Territory and each state of the country across ten months of the year.
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James Warburton, the CEO of V8 Supercars, considered the partnership to work as a major support for the sport. Describing Virgin Australia as one of the major and recognisable brands in the country, he said that the agreement would be beneficial to their fans that have to fly a lot each year across the country. Mr Warburton also hoped that the partnership would help boosting the economic and tourism benefits to the cities and regions where the racing series takes place.
According to a Medianet Release, the racing series will change its name within July 1.
John Borghetti, the CEO of Virgin Australia Group, said that they are excited about the partnership and hoped that it would help increasing the growth of the racing series, which is the third highest attended sport in the country. It also became the fourth most watched sport on TV last year with 59 million viewers watching it. Currently, they have a plan to broadcast the series to 87 countries that will possibly reach to 233 million homes.
Image Courtesy: Australian Aviation
The next round, the Perth SuperSprint, of the Virgin Australia Supercars Championship will be held from May 6-8 at Barbagallo Raceway.