Premium airlines focus on improving economy class after facing fierce competition


The rise of budget carriers and the continuous decline in airfares have already forced premium airlines to revise their airfares and passenger amenities and the real winners of the current situation are the economy class travellers.

The premium carriers have understood that they have to change their policy and current service for those who travel in the back of the airbus in order to compete with the increasing number of low cost carriers. So, premium airlines such as Virgin Australia, Air New Zealand, Qantas, Qatar Airways, Emirates, and Cathay Pacific have now shifted their focus from Business Class passengers to the economy class passengers.

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Image Courtesy: Air New Zealand

According to a report published on, the number of international passengers of budget carriers has been continuously growing. Low cost airlines such as Cebu Pacific Air, Scoot, Jetstar, and AirAsia X carried 18.1% international passengers last year, which was 14.7% up from three years ago.

So, the premium airlines are now trying to regain their lost shares by introducing extensive inflight entertainment options, on demand snacks, and many more to keep the budget travellers happy. Etihad has introduced Flying Nannies to help families travelling with young children while Air New Zealand improves the seating comfort and options for the economy class passengers.

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Image Courtesy: Genc Traveller

Neil Hansford, aviation consultant and chairman at Strategic Aviation Solutions, said that low cost airlines have forced the legacy carriers to improve their economy class. Philip Capps, the Head of Customer Product and Service of Qantas, and Akbar Al Baker, the CEO of Qatar Airways, said that their respective airline has improved the economy class to give the passengers a premium travel experience.

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Rehana Akter

Rehana Akter is a freelance writer who loves writing about a little bit of everything. She has experience in article, blog post, and news article writing. She loves exploring new topics and subjects and writing on them with a touch of creative flair. Her writing style morphs itself according to the target audience and the required parameters.Rehana is a native Bangladeshi who is currently based in Dhaka, Bangladesh. She has been into freelance writing for more than five years.