Vivid Sydney 2016 crosses new landmark with 2.3 million visitors

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Vivid Sydney, one of the most popular festivals in the world, once again crossed the landmark of 2 million visitors.

Stuart Ayres, the Minister for Trade, Tourism and Major Events, said that over 2.3 million people, which is equal to the population of Brisbane, enjoyed the festival this year. It was 35.4% up from last year when the number of visitors was 1.7 million. He added that Vivid Sydney 2016 has kept up the momentum built over the last couple of years.

The world-class festival was inaugurated in 2009 and it is considered as the biggest festival of light, music, and ideas in the world. The annual outdoor lighting festival beautifies Sydney with marvellous light installations and projections and represents the city as a global hub of art, innovation, and technology. In addition, the festival also boosts the visitor economy of the State as it attracts hundreds of thousands of international visitors.

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Photo Credit: Destination NSW

Mr Ayres particularly mentioned about the Vivid Sydney travel packages that a significant number of visitors bought for travelling to NSW. In fact, 88,300 packages were sold this year, which is a remarkable 104% up from last year.

Sandra Chipchase, the Executive Producer of Vivid Sydney and CEO of Destination NSW, said that they are proud of being the organiser of such a grand festival where the huge number of visitors validates its success. She thought that extending the venues to the iconic Taronga Zoo and the Royal Botanic Garden Sydney and celebrating indigenous Australian culture had added more diversity to the festival and increased its popularity even more.

vivid-sydney-2016-record-number-visitors

Photo Credit: Destination NSW

Ms Chipchase hoped that they would be able to attract more people from across the world next year with more light, music, and art.

Destination NSW – a tourism and major events agency of the NSW Government – is the owner and producer of Vivid Sydney.

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