AccorHotels to launch Mercure Tamworth in December


Tamworth, a city in New South Wales, is known as the country music capital of Australia, playing host to the iconic annual music festival – Tamworth Country Music Festival. The city is also known for being a food and wine hub and for its exceptional natural beauty.

Bunch of travellers visit Tamworth each year and AccorHotels has launched a new project to provide luxurious accommodation for them. Australia’s largest hotel operator announced the opening of a new hotel in Tamworth. The newly built Mercure hotel will start its operations from December this year.

Located in the West Tamworth League Club on Phillip Street, the hotel is currently under development. The midscale hotel, which is likely to boost the city’s accommodation sector, will be within the Club’s precinct. The three-storey hotel will feature 52 rooms, a swimming pool, and a gym. The guests will also have access to the Club’s food and beverage outlets, stadium, entertainment venues, and gaming and conferencing facilities.


Simon McGrath, AccorHotels Pacific’s Chief Operating Officer, expressed his happiness over the partnership with Wests Entertainment Group and the launching of Mercure brand to Tamworth. He believed that the hotel would be able to attract corporate and leisure visitors equally to the regional NSW. Mr McGrath also mentioned the perks of partnering with clubs in his statement.

Rod Laing, the CEO of Wests Entertainment Group, also expressed his delight over the partnership with AccorHotels. The group has been serving the city for more than 50 years and he thought that adding accommodation to their portfolio would make that relationship even better.


Photo Credit: AccorHotels

Mercure Tamworth is going to be the latest addition to AccorHotel’s line of economy hotel. Currently, more than 700 hotels across the world and 40 around Australia are operating under the Mercure brand.

About Author

Rehana Akter

Rehana Akter is a freelance writer who loves writing about a little bit of everything. She has experience in article, blog post, and news article writing. She loves exploring new topics and subjects and writing on them with a touch of creative flair. Her writing style morphs itself according to the target audience and the required parameters.Rehana is a native Bangladeshi who is currently based in Dhaka, Bangladesh. She has been into freelance writing for more than five years.