Daydream Island Resort and Spa to promote fresh brand identity with new website


Daydream Island has launched a new website to keep up with the transformation recently brought up by owners China Capital Investment Group.

With the mission of promoting the brand afresh, the resort has currently put more emphasis on the Living Reef as a part of the plan of their brand direction. The 1.5 million litres Living Reef is independent from the coral lagoon system that flows through the 4.5-star hotel.

Daydream, located in the heart of the Great Barrier Reef, has already been blessed with a great variety of Reef experiences. Adding Living Reef, one of the most unique attractions in Australia, to them have strengthened the resort’s status as a pristine gem in the Whitsunday Passage.

Scott Wilkinson, the Chief Executive Officer of Daydream Island, said that the resort’s unique position allows the guests access to plenty of reef activities amid rich natural habitat. According to him, the resort offers the guests a welcoming and intimate environment because of its location in a small island.


Photo Credit: Daydream Island Resort and Spa

The Daydream Island has been investing in the development of the Living Reef and other attractions so that guests can learn about and interact more with the surrounding marine life. The Great Barrier Reef is a natural wonder that is home to a wide variety of coral species, invertebrates, and marine fish and the new initiatives will allow the guests to encounter that natural habitat at close range.

Jane Hermann, the Director of Sales and Marketing of Daydream Island, said that they are currently focused on creating a brand identity that makes them different from their competitors. She said that they would take all the advantages of advanced technology to execute their mission and complement all of their natural assets and attractions.

According to Ms Hermann, the new website would play a key role in implementing all these plans and giving the guests better idea about all the natural activities and attractions they can experience in the island.


Photo Credit: Daydream Island Resort and Spa

Daydream Island Resort and Spa is a popular choice among travellers who prefer holidaying while enjoying a superior tropical island experience. It features 296 deluxe rooms and suites and offers various facilities including spa, lagoon, water activities, private beaches, and sparkling bays.

Visit the new website at

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Rehana Akter

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