Luxperience selects Zurich as the 2017 Pop Up destination


Luxperience has announced Zurich as its next Pop Up destination 2017. The trade show hosts an event each year that follows its annual travel trade forum. Zurich, the heart of luxury in Europe, will be the destination for the prelude event.

Each year, Luxperience selects a global luxury destination to host the two-day prelude event. It acts as an introductory event to the trade show’s bigger and more luxurious forum that is held in Sydney in September each year.

The preliminary event next year will be held at the Atlantis by Giardino from April 24 to 25. The Luxury Brand Strategist of Luxperience, Michelle Papas, said that Switzerland is the perfect destination for the event because the country, with its international business influence and distinctiveness, syncs up perfectly with the Luxperience philosophy.

luxperience 2017

Photo Credit: Luxperience

Luxperience has worked over the years to build a reputation as a connector between international elite influencers and exclusive travel products offering exceptional experiences. According to Papas, the preliminary event would be a great platform for showing the elite figures in the travel industry a sneak peek of their innovative and educational program for Luxperience 2017.

The limited exhibitor space of the prelude event has almost been filled up with elite global buyers across Europe and a handpicked selection of buyers from Australia, the Americas, and Asia. The buyers will have the chance to meet the finest exhibitors from the Luxperience community.

luxperience 2017

Photo Credit: Luxperience

Anyone interested to joining the event should immediately contact the Luxperience team.

The main Luxperience event next year will be held between September 17 and 20 in Sydney’s Carriageworks. The invitation-only event will cater to the interest of the luxurious, experiential travel sector.

Luxperience is an invite-only travel forum where high-end travel operators meet and connect with elite travellers who seek innovative and luxurious travel experiences.

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