AccorHotels is set to greet its Official Ambassadors for Australian Open 2017. This time, the French multinational hotel group will welcome French Doubles duo Pierre-Hugues Herbert and Nicolas Mahut and former champion Serena Williams. The hotel group is the official partner of the Australian Open.
Ms. Williams, arguably the best female tennis player of all time, will be the public face of the hotel group. For the second consecutive year, she will appear in their all consumer advertising including social media, digital assets, and billboards.
Michael Issenberg, the AccorHotels Asia Pacific’s Chairman and CEO, expressed his excitement over their partnership with world-class tennis players. He thought that players of such caliber would promote a highly positive image of AccorHotels and Australia as a wonderful destination for travel and sports.
Photo Credit: Daily Mail
By pointing out toward their history of working together with world-class sporting personalities, Mr. Issenberg expressed his happiness and pride over working with Ms. Williams for the second year along with welcoming two new Ambassadors on board.
AccorHotels sealed a three-year partnership with the Australian Open last year. They will provide information services to the fans of the tournament. Besides, they will provide special benefits to members of its loyalty programs Accor Plus and Le Club AccorHotels besides hosting the Official Player Party of the Australian Open 2017 at their five-star hotel in Collins – Sofitel Melbourne.
Other Melbourne hotels of the company will also join the promotional action. The tennis fans checking into those hotels will get the chance to [participate the ‘find the ball’ promotional campaign and win various prizes.
Photo Credit: AccorHotels
If you want to book an AccorHotels Melbourne hotel for your stay during the Australian Open, visit www.accorhotels.com. The Grand Slam tournament will be held between January 16 and 29.