Sydney will host the Australian Tourism Exchange (ATE), the largest annual tourism trade event in the country, this week at the new ICC Sydney. It’s surely going to give the State’s tourism and events industry a big boost.
Niall Blair, the NSW Minister for Trade and Industry, confirmed that the NSW Government had secured the four-day event. He anticipated the success of the function in the hope that the number of international delegates would be more than any other trade show.
It will also be a test for the ICC Sydney – the premier precinct for conventions, entertainment, and exhibitions in the Asia Pacific – to prove its power of attracting visitors for business purposes from around the world. The convention & exhibition centre went through a major renovation and reopened in December 2016.
Photo Credit: Sun Teams
Mr Blair said that he was eagerly waiting to welcome the exhibitors and show them the region’s accommodation facilities, impressive food and wine, and beautiful spots.
The ATE this year will host the highest number of delegates than any other State. More than 700 buyers from 30 countries including 130 from Greater China will join the event. Mr Blair though the NSW capital to be the perfect place to organize the event as it is the home to not only NSW but the country’s most iconic and remarkable attractions.
Photo Credit: Destination NSW
The NSW tourism industry is worth $32.3 billion, and the ATE will further boost and promote it by bringing together tourism businesses from Australia and the whole world.
Visit Trade Events to get further information about the ATE 2017.