Over the last few years Australia’s tourism industry has taken a nose dive. Help to struggling tourism companies have finally arrived in the form of $3.1 million, bringing its budget to $7 million. These monies will be spread across thirteen local tourism sectors.
Earlier today, Campbell Newman, Premier, spoke at the DestinationQ meeting, a two-day summit geared toward breathing new life into the state’s tourism districts. Newman had high hopes for the meetings.
“There has been nothing like this DestinationQ forum in more than a quarter of a century.”
“It is designed to kickstart the tourism industry after what has been a very difficult period.”
As a sign of support, Newman brought along Tim Nicholls – Treasurer, Jann Stuckey – Tourism Minister, and Jeff Seeney – Deputy and State Development Minister. Stuckey was optimistic and spoke of action.
“The partnership has been signed and sealed; now it’s time to deliver… The DestinationQ Forum will be held again in 2013, when industry and government will tick off on the progress that has been made and consider a 20-year plan for the industry.”
As the Liberal National Party (LNP) begins to restructure and divert more money to the tourism industry, this plan will likely cut budgets from other state programs.
Despite the challenges ahead Newman contends the LNP estimates with a new $7 million tourism budget, through overnight guest splurges and spending, profits could escalate to some $30 billion by 2020.