Country Holidays has merged with Scott Dunn – one of the leading luxury travel operator in the world. The announcement of the selling of the Singapore-based travel specialist to Scott Dunn came on Monday, January 15.
Scott Dunn is already a big player in the luxury travel industry. The merged operation will make it the biggest operator in Asia in terms of tailor-made, private travel with its international staff of more than 300 members, 24/7 service, and existing operations in London, Singapore, and San Diego.
The rebranding of the Country Holidays as Scott Dunn will take place over the next 12 months. Their existing headquarters in Singapore will be merged and will be moved to a new place. Simon Russell will remain the group’s CEO while Theng Hwee, the founder of Country Holidays, will be the company’s new CEO for Asia.
Country Holidays was one of the leading private travel operators in Asia. The Singapore-based company used to offer custom-made trips to more than 100 destinations, including some exotic and remote places such as Madagascar, Ethiopia, Iran, Mongolia, Guatemala, and Polar Voyages.
Scott Dunn, on the other hand, is known for providing high-end travel services. Its popularity has only ticked upward since its foundation in 1986. The operator receives the much-coveted Conde Nast Travellers award in the category of readers’ choice for Favourite Operator every year since 2013.
The company has taken an ambitious plan of predominant global expansion. The first step toward this scheme was the acquisition of the US operation of safari specialist Aardvark Safaris in April 2016. It started its operation in Singapore in September 2016, leading to the acquisition of Country Holidays.