Living tennis legend Serena Williams joins AccorHotels as its Official Ambassador for Australian Open 2016.
Serena, indisputably the greatest female tennis player of all time, will carry the role until 29 February 2016. In the meantime, she will participate in the Australian Open as an AccorHotels representative. AccorHotels has already done a three-year partnership with the Australian Open, which starts on 18 January this year.
The high-profile partnership expects Serena to be AccorHotels’ face in all types of consumer advertising platforms including social media, digital assets, and billboards. On the other hand, the hotel group is hoping to cement its position worldwide through this alliance.
Image Courtesy: Jaw Breaker
Michael Issenberg, the CEO and Chairman AccorHotels Asia Pacific, sounded delighted while talking about the alliance. He described Serena as a ‘role model’ who could promote both “AccorHotels and Australia as an outstanding sporting and travel destination.” Issenberg said, “Serena has strong synergies with our brand and our goal to endorse women of influence.”
However, the relationship between the sporting legend and AccorHotels is not something new. They previously collaborated in hosting VIP events for the special guests and loyalty members of its Le Club AccorHotels in both Melbourne and Singapore.
While commenting on the partnership between AccorHotels and the Australian Open, Issenberg labeled it as an opportunity to promote his company through the big platform of one of the world’s greatest sporting events.
Image Courtesy: AccorHotels
During its official collaboration with the Australian Open, AccorHotels will host the Official Player Party of the Australian Open 2016; give training to the staff of player concierge services and Melbourne Park service hubs; provide information services to the fans of Australian Open; and provide special services to members of its Accor Plus loyalty programs and Le Club AccorHotels.
AccorHotels is Australia’s biggest hotel operator that runs 200 hotels across the country. It also operates over 660 hotels throughout the Asia Pacific.