Australian airline QANTAS has released a new inflight safety video that uses some of Australia’s most regional customers and most well known locations.
The video has been produced with the intention of being screened on hundreds of flights a day and to a global audience of around 30 million people per year.
The scenarios featured in the video include:
- An oxygen mask demonstration at the Museum of Old and New Art in Hobart;
- A life-jacket demonstration at Bondi Icebergs;
- A brace position demonstration during a yoga class on Hamilton Island;
- Counting rows to the exit on a Yarra Valley winery; and
- An emergency slide demonstration at Josephine Falls in Queensland, among others.
Doubling as an inflight safety video and tourism campaign, QANTAS will begin using the footage on flights from February.
QANTAS CEO Alan Joyce said the video was a unique platform to promote the local tourism industry and capture the confident-but-relaxed Aussie personality that visitors tend to fall in love with.
“We’ve experimented with different settings for our safety videos over the years, but this time we saw an opportunity to celebrate Australia itself,” Mr Joyce said.
“The result is something that we believe is really special and powerful, but warm, funny and down to earth at the same time, because it’s about everyday Australians.
“We’re confident that it’s going to grab people’s attention and get them focused on the safety information that every Qantas customer needs to know.
“It’s a video that people can really connect with, and there’s an opportunity to expand its reach by sharing it online and through social media – giving it a dual purpose as promotion for Australian tourism,” added Mr Joyce.
“Qantas has always been the biggest private sector supporter of Australian tourism and we’re delighted to be working with Tourism Australia on the social media campaign that goes with the new video.
“With the headwind of a lower dollar we have the potential to create a new tourism boom in this country. I’m proud that Qantas is leading the way, not just through our global marketing efforts but by adding flights and seats and expanding our partnerships with the world’s biggest airlines.”
The locations used in the video include:
Alice Springs, NT
Bondi Baths, NSW
Cradle Mountain, TAS
Deep Well Station, NT
Hamilton Island, QLD
Hobart, TAS (MONA)
Josephine Falls, QLD
Lake Lefroy, WA
Stanwell Park NSW
Yarra Valley, VIC