Gold Coast experiences dramatic increase in visitor expenditure


The Gold Coast Tourism boasts of a massive amount of $3 billion in visitor expenditure in the year ending in September 2016.

The Tourism Research Australia conducted the National Visitor Survey (NVS) where the domestic visitor data suggests a significant growth in domestic visitor expenditure. The amount of the money spent by the visitors surged 6.5% compared to the same period last year. The number of visitors also increased during the same period by 3.8%. On the contrary, the number of nights spent by the visitors in the region fell by 1.5%.

Gold Coast Tourism

Photo Credit: Gold Coast Tourism

Martin Winter, the CEO of Gold Cost Tourism, said that the figures were the reflection of the steady growth that the industry experienced in the past year. However, despite the encouraging statistics, Mr. Winter didn’t forget about the tragic accident at Dreamworld that killed four people. He said that they were carefully evaluating the data to see if the tragic incident affected the Gold Coast Tourism industry.

Along with the continuous record-breaking growth in the expenditure by international visitors, the Gold Coast also experienced considerable rises in the figures of domestic daytrip and daytrip expenditure, which went up by 11% and 18%, respectively.


Photo Credit: Gold Coast Marathon

Mr. Martin said that they had been incessantly working to keep up the current growth and drive more visitors to the Gold Coast – the most popular holiday destination in Australia. He also mentioned that the visitation growth in the region is faster on average than Queensland.

Brisbane ruled among all the domestic source markets during this period with 1.2 million visitors. The regional NSW and regional Victoria’s smaller source markets also increased 19.8% and 58.3%, respectively.

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Rehana Akter

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