Aussies have always loved Hawai’i and Hawai’i is now ready to return that love back by spreading the Aloha Spirit to Australian travellers!
Hawai’i Tourism Oceania has launched its first ever consumer brand campaign titled Paradise begins with Aloha with the intention of creating greater awareness among the Australian travellers of different Hawaiian Islands. The campaign also focuses on encouraging visitors to travel more frequently in different Hawai’i destinations.
Image Courtesy: Edu Geography
Kerri Anderson, the Country Manager of Hawai’i Tourism Oceania in Australia, said that Australians love visiting Hawai’i because of their familiarity with the destination through the help of popular culture, focusing on the fact that the number of returning Aussie travellers is almost 45 percent.
Ms Anderson said that the goal of this campaign is to promote something beyond than the natural beauty of Hawai’i. It aims to highlight the spectacular geographical diversity, history, culture, great food, and everything that shines through the Hawaiian Islands’ Aloha Spirit – which is represented by welcoming smiles and friendly gestures.
Image Courtesy: Daily Bulletin
The digital campaign took visitors on a virtual tour across the four main islands of Kaua’i, Maui, O’ahu, and Hawai’i. The visitors could select the itinerary of their own trip. After that, they will enter a contest to win a dream trip for four people including accommodation and airfares.
Interested to know more about the campaign? Visit the Experience Aloha website.